Hello Fashionistas!
We have all seen them, from nightclubs to pools, Ed Hardy’s tattoo-inspired artwork and heavy embellishments are as ubiquitous in Las Vegas nightclubs as Grey Goose vodka bottles and bachelor parties. The brand has become one of the staples of Las Vegas style, and the Christian Audigier brand even went so far as to open The Nightclub inside Treasure Island.

The Ed Hardy swimwear line is pushing to expand into mainstream fashion without losing its edge. Ed Hardy Swim now offers more options, including mix-and-match separates and new design elements like flocking, embroidery and metallic fabrics. The signature Ed Hardy embellishments are still present, but Arthur said the line is still swimmable. The move was designed to make the pool attire more appealing to customers outside the typical Las Vegas or Los Angeles market. “We needed some freshness,” Arthur says. “This season it’s not just your typical tattoo print; it’s a little more sophisticated.”

If you want a feel for what the line looks like this year, look no further than Vegas’ own Wet Republic where the cocktail servers can be spotted sporting all Ed Hardy swimwear. The sponsorship with the posh pool club isn’t Ed Hardy’s only exclusive outfitting in Vegas. Cocktail servers at Caesars Palace’s Venus Pool Club are decked out in Ed Hardy’s Christian Audigier line.
xoxo,
Sassy Chick



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